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Hello everyone, I am Damini, currently CEO of 2 startups, and I can tell you from personal experience,
Starting a business is pretty exciting.
But growing it, that’s when it slowly becomes scary and difficult at the same time.
And especially if you don’t know how to create budget-friendly marketing strategies,
Things can go dead wrong from there.
So, in this blog, I will give the 5 actionable marketing strategies that are proven to bring results in 2025.
And let me tell you something, these tips I am about to give you are so powerful that even if you use them in 2035, they will still yield you results.
So, without any further delay, let’s drive straight into the blog.
You can't imagine a business without a website, because in this digital world, it is the only place where your potential customers can gather information about you.
So, not only do you need to build a website ASAP, you also need to ensure it's user-friendly.
Your website is your digital storefront.
And you can't afford to have a bad first impression of your potential customers with your business, hence here is a checklist of must-haves while creating your website:
1. Mobile-Friendly Design:
Since most of your audience would visit your site from phones, so needs to not only look amazing, but also provide them a seamless experience on smaller screens.
2. Clear navigation:
Okay, look at this website, and then I will ask you a question.
What would you click first?
Confused, right? That’s the exact feeling you need to avoid.
Keep your navigation clear and simple.
Once someone lands on your webpage, within seconds, they should have access to key information like your services, pricing, and contact details.
1. Have Clickable Contact details on your website so that customers can connect with you in just one click.
2. You must tell customers what to do next, so have a strong CTA, as every page would guide visitors towards taking the next step.
3. Most people leave because of the slow loading page, so include compressed images and reliable hosting to have a fast UX.
4. Show your customer testimonials for authority building.
Set up analytics tracking with tools like Google Analytics to see how people are interacting with your site, and make changes accordingly.
Let me tell you one of the most successful rules of marketing: Free value.
When you offer someone free value, be it knowledge or a solution, you are not just building a strong trust factor and an emotional connection,
You are giving people an insight into your expertise, depth, capability, and content.
Giving solutions to your target customers’ needs, desires, pain points, fears, and fantasies is a great way of establishing credibility.
And if you have written a great script, you can also drop hints about how your service has been helpful to several others, or how it can do a specific task in a much better way.
In that sense, it would also stir up curiosity in the viewer's mind about your product, and it has been proven to tempt them to buy your product.
And if you want to know how
Consider this marketing strategy as a successor to the previous one.
Because once you start educating consistently, the natural next step would be to turn the people who resonate with your content into your community.
The idea behind Community marketing is just to bring people who resonate, respond, and engage with you within a closed group.
It could be a Facebook Group or a WhatsApp Group, or a Telegram channel.
It is widely used by popular creators all around the globe, and would further deepen your relationship with your target customers.
You build a meaningful relationship with them, with not just you but also with your business, your products, your services, and your brand.
READ MORE: How to Use Instagram Reels For Business Growth (2025 Strategy Guide)
Contests are a great way of engaging your audience with your brand while giving them a glimpse of your product or service.
(sometimes giving the product as a prize)
And also adding a bit of fun and spice to the business-customer relationship.
Not only does it further nurture and deepen the relationship with your target customers in your communities, making your communities highly energised and engaged.
You can run a variety of contests based on the tone of your brand and the type of service you provide, it can quizzes, trivia, or even talent-driven contests.
The game is simple, people love the feeling of participation, and they love to win!
So, run regular contests for your customers, and you are bound to create heavy engagement for your brand.
One of the most obvious, but the most untapped marketing strategies has to be using your customer reference.
If you have an amazing product or service, no matter how small your business is, you must have sold to some people, and you must have existing happy customers.
So I want you to ask one question,
Have you asked them for referrals after they saw their contentment with your product?
I hope your answer is yes, because a lot of times it's just plain NO.
And I am not amazed at all, because most people don't have the structured system to tap into their network of existing happy customers.
Just understand this, as a marketer, if your product has been proven satisfactory to your customer, then you have every right to reach out to them and ask them to open up their networks for you.
And by that, I don't want you to beg your customers for referrals,
I want you to do this in a very subtle, focused manner,
Because if you can pull this off correctly, you will realize you don’t need any other marketing strategy.
The truth is, we live in a large world, and your existing customers know enough people who may require your products or services,
And the chances of them closing a referral generated from a positive review of your existing customer are 66% higher than any other marketing strategy.
So, make sure you tap into the networks of your customers and utilize them to the fullest.
And with that, we come to the end of this blog, These are the 5 cost-effective strategies that are bound to work for ANY business.
Not just in 2025, but any time you might be reading this,
Because these evergreen strategies are built on the most fundamental pillars of marketing, and there’s no way they would ever go out of “trend”.
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.