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I have been creating content for the past 3 years, and have simultaneously grown my Instagram and YouTube channels to 740K+ and 200K+ followers respectively.
And while I was on my journey, these 5 “hot” content ideas I am about to tell you have helped me to grow my audience at a fascinating rate,
And irrespective of your niche, these ideas are bound to work in the current trends and algorithms, so you should consider these ideas as MUST-HAVE on your channel.
So without any further delay, let's hop into the blog.
The reason this type of content works is that since 2022, AI has absolutely revolutionized the industry.
Irrespective of your industry, there’s some aspect that has been automated by AI, and that is the side that you want to show your audience.
This type of content is not only informational, but it is also very engaging, as you can show all the ways to people on how AI is impacting your industry and how to not only adapt to it but also leverage it further.
I have used this idea a lot in my niche, sometimes creating short-form content revolving around it, and sometimes even creating full, long-form content on how AI is impacting my niche.
And since my niche is digital marketing, a profession fully related to the internet, there have been a lot of changes since AI has come into existence, which obviously is something my audience would be interested in.
For example, this is one of the recent videos I have created.
The reason it worked well was because of the curiosity factor around how AI can automate one of the most difficult tasks in my niche….
Marketing!
And since the views in it can be conflicting, where some might say it's good or some say it's bad for the niche, the bottom line is it inflicts conflict, and that is what algorithm loves the most.
Which would give a further push to your video.
Now, the very first thing I want you to do is to document everything, or at least the important things you are doing.
Document them in photos, or even better, in the form of videos.
Because this type of content is what would bring you the most organic audience and develop that trust factor to the next level.
If you are aware of the fitness niche, you would see this format of content, EVERYWHERE.
And even though it works wonders in the fitness niche, in the other niches also, it can build a deep emotional connection with the audience, fostering a deep relationship with them.
Here’s how you can execute it in several ways:
✔️ Just show your past self(in terms of career), preferably 3-5 years ago, and what you’ve learned over the years to come to the position you are today.
✔️ To bring out more emotions, you can use before/after visuals that would further the feeling of nostalgia and inspiration, which in turn would increase the chances of that content getting shared.
✔️ Another thing you can do to make it valuable at the same time is to use specific timeframes and methods that you used to become successful.
✔️ If you correctly use this type of content, this would prove to be the most evergreen video on your channel.
For example, look at this video of mine;
The one thing that would separate you and your content from the competition is your personality.
Although there's a high chance that you might land yourself in a controversy, let me tell you, this is one of the fastest and easiest ways you can build a cult audience.
Also, the best fact about this content idea is that you can create a whole series revolving around it, and you can put several videos under this one idea.
And with controversial and bold opinions comes engagement, where in the comment section people agree and disagree with you, which is what would push you more through the algorithm.
Something like that, I have done in my recent video;
This idea works best for short-form content, be it reels or shorts.
The reason is that it offers immense value in just a short time, <30 seconds.
So, in 30 seconds, you can teach your audience about the most important terms in your niche, in the form of short, actionable content.
If you are able to solve genuine problems of your niche in this short amount of time, you would get more saves and shares, which would push your channel as a whole in the algorithm.
The best way to do this is to create a video starting with the result, and then show multiple ways you can achieve it.
➡️ These are some of the ways you can execute it:
➡️ Teach a specific hack or skill in < 30 seconds.
➡️ Focus on one real problem in your niche, and give your solution ot it.
Also, if you do it correctly, you can create a series of videos under this one idea.
This is one topic that is relevant equally in all niches.
No matter what type your audience is, what are their preferences, age group, etc?
Everyone likes to see what the actual scenes look like.
So, what I want you to do is just pull back the curtain, show them the messy side, the bloopers, struggles, and how it all adds up to the final value you deliver.
This would build an unbreakable connection with the audience, as they would know something that no one knows.
And it also builds up that trust factor, as it shows your vulnerable and relatable side, and as this type of content is super engaging, there is a low chance that they would leave in between.
And if you do this correctly, you have a high chance of going viral.
It is one of the reasons why famous content creators start creating blogs, because they know the personal touch and engagement it brings from the audience.
In this world of AI and fakeness spread around the world like a disease, people crave authenticity, and they would love to see how things or the service you offer is being made and the process being unfolded in front of them.
The best example of this is POV videos.
With that, we come to the end of the 5 ideas for content creation. Meanwhile, here are some extra pro tips for maximum viral potential.
✔️ Try to post when your audience is most active.
✔️ Maintain a consistent posting schedule
✔️ Try to include trendy music and hashtags every time.
✔️ Respond to maximum comments made during the first few hours.
✔️ Create content that naturally requires sharing or commenting.
READ MORE: How To Do SEO In 2025: Strategies That Actually Work Today
And while you do all this, do remember not to over-prompt, focus on value first, and then do the selling later.
The key to viral content in 2025 is the perfect combination of authenticity, storytelling, and strategies.
You should only focus on providing value, engaging with your audience, and staying adaptable to changing trends, and with consistent application of these ideas and strategies,
You will be significantly increasing your chances of creating engaging content that would resonate deeply with your audience.
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.