Facebook Ads vs Boosted Posts: Difference And Which Is Better?

There are two types of business owners on this planet:

Who choose a random platform for uploading ads, spend a ton on it, and get average ROAS for their product
One, who starts with choosing the right platform, hence gets an amazing ROAS with minimal effort.

Everyone of us wants to make it to the second list, I mean why not!

A good ROAS is our golden ticket to unlimited cash-flow right?

As business owners, when we post ads for our products, our primary goal is to have our ads gain as much reach as possible.

For that, alongwith awesome ads comprised of intriguing plot,
We are left on the crossroads with two great options:

✔️ Facebook ads; where the ad manager takes the full responsibility of uploading your ads, giving you advanced customization and targeting.

✔️ Boosted posts, a quick way to promote any of your ad to a wider audience, giving you more visibility, engagement and reach.Those who prepare ads are often stuck amidst this tough decision,

But don’t worry because in this article, we will answer this question with regards to what's best for your business.

First, let’s start with what are the things that make them different.

Facebook Ad Vs Instagram Boost

Although instagram and facebook officially are part of meta, they both are poles apart.

And to state the obvious, if you choose the wrong ad for your business, you can easily run your business down to the ground.

Hence, knowing what makes them different, is important for you as a business owner.

➡️ Firstly, meta ads offer you full control over placements, i.e.,

✔️ You decide where to showcase your ads tailored to your target audience needs and wants,

Which, inshort, is extremely effective.

✔️ But, in the case of boosted posts, you are left with limited placements,

So you can’t properly optimize your ad budget,

And the fate of your ad depends on the instagram algorithm.

➡️ Meta ads also offer advanced options, where you can select the option for the audience, be it custom or lookalike,

Which further amplifies your ad performance.

And with this crucial feature in your hand, you are not just targeting random users,

you are strategically reaching warm leads and potential customers.

And if you want to amplify that aspect of your ad:

READ: Facebook Ad Targeting In 2025: Techniques That Work Right Now!

In instagram boost, you are deprived of such advanced features,

And are left with a much lower ROAS, then what you truly deserve.

➡️ Meta ads also provide budget optimization, they use AI campaigns like CBO to allocate money towards best performing audience and placements in real time.

This makes you print money for every penny you spend.

✔️ In the case of boosted posts, the budget is spent evenly across the selected audience, regardless of the performance.

This causes you to miss out on the audience which is better for your ad campaign.

Which Is Better?

A lot of people confuse boosting a post with running an ad,

But to be honest, that’s like comparing a bicycle to a sports car.

Meta ads offer far more features than a simple boosted post,

Infact, boosting is just a small feature within the entire meta ads system.

To be frank, boosting is an easy way for meta to make you spend money, to escape the complexity of running a campaign 😂

Boosted posts look simple so people use them,

you just have to click “boost”, spend money, and your ad reaches more people.

But the reality is you can spend that exact amount on meta ads, and with better targeting, placements and budget optimization,

You CAN get much better results.

So, if you want to “run ads”, meta ads remain the best choice.

Unlike boosted posts, it is a full ad campaign, that will get you;

✔️ Higher ROI

✔️ Lower cost per result

While your ads reach the right people.

The reason I am so sure, is because this has happened numerous times, not only for me, but for my students too.

There’s only one thing you need to make sure,

✔️Your must be good at handling meta ads,

✔️ And that alone will make your success easier.

That’s where my Video course for facebook ads comes in. It has 7+ hours of video content divided in 45 modules, thus ensuring that you have stellar knowledge divided in precise parts.

This course has 6+ years of my digital marketing experience wrapped up in a course,And if you want to access it,

MASTER FACEBOOK ADS

Now, even though meta ads have huge margin over Instagram boost,

This doesn’t mean that you shall disregard boosted posts in any shape or form, In fact for some purposes, boosted posts can prove to be a better alternative.

It all depends on your objective.

If you want to get increase your reach, followers and awareness surrounding your brand,

➡️ You can use Boost.

But if your purpose is to drive more sales, lead generation and conversions,

➡️ Then meta ads are the best choice.

And if you think when will your ads start delivering.

But even when your goal is to increase followers,

You can still use meta to optimize your ads for profile visits, which can help attract real, engaged followers.

So, instead of blindly assuming one is better, it’s best to test both of them,

Check which method brings more engaged followers, compare them,

And use it for your business.

Curious Case Study I Did.....

While I have stated the absolute facts about both meta ads and boosted posts,

Let me present you a case study, a rather unusual one, where our client got tremendous results, but with boosted posts.

So, last year, we were working with a clothing brand, And they went on to use boosted posts for their ads. Even though we were not sure, we proceeded.

And to our shock, they went on to have exceptional sales for their brand.

Even if you use meta ads, You have to follow a lot of procedures to drive high sales,

but in this case, just with a pushbutton, they surpassed our expectations.

So what was the reason that boosted posts proved to be worth their money?

Even though They didn’t use any targeting, CBO or placements,

Yet their ad campaign succeeded all our expectations,

The reason was their organic presence,

✔️ They had 350K+ followers on instagram.

✔️ The audience had trust in their brand and hence,

✔️ Their credibility helped them succeed even with boosted posts.

But regardless to say,

If they would have used meta ads, they would have generated even better sales.

With better targeting, placements and powerful AI tools like CBO, their organic presence would have made multiple folds of profits for them.

By the way, If you have reached till here, let me tell you,

The Clear Winner!

There’s one thing you would have realized,

Meta ads always win.

Unless your goal is solely reach, it’s better to run ads through a meta ads manager to ensure your money is spent wisely.

So as a business owner, it becomes a necessity to learn meta ads. Needless to say, it requires a blog of its own.

But if you are someone who prefers watching more than reading,

Here’s my youtube video covering meta ads in detail;

I hope this article helps you understand more on which ad will suit your business more, Facebook ads or boosted posts.

If you need or want to learn more about digital marketing in-depth, make sure you subscribe me on YouTube and follow me on Instagram.And if you have any queries, you can mail me at damini@wincible.com

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Until then, Happy Digital Learning 😍

DAMINI TRIPATHI