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As a business owner, I know for a fact that we have to look after multiple things at once.
Be it ad creatives, placements or platforms.
But here’s the kicker;
You can escape the hamster wheel and put yourself ahead of the game, If you know how to run facebook ads in different counties, Particularly the USA.
When it comes to running ads in different countries for increased profitability,
The first name that comes to our mind is US.
But, why?
There are particularly 4 main reasons for that.
➡️ Enormous market size
According to reports in 2025,
The US is one of the largest consumer markets in the world. The critical parameters like CPC and ROAS are more favourable in America, which shows the purchasing power and ad spend potential.
And for certain industries like E-comm, SaaS and digital marketing, The numbers are even higher.
➡️ Better tracking and performance of Ads
The US markets have much better ad performance, Alongwith that, there’s higher data availability,
Which increases the efficiency of Meta’s AI and automated ad tools (Advantage+). And this provides better ad tracking and performance.
But if you want to further know how to improve ad performance,
➡️Time Zone Advantage for Optimization
Since the US is ~9 to 12 hours behind India, It gives you the advantage of monitoring and adjusting ad campaigns during their peak hours.
Now, although these points push us to invest in the US market, There are a few challenges that we need to overcome.
As I said, there are few roadblocks in our ways, While I tell them to you , I will provide a solution to it also, so you can immediately solve the issue. The first pitfall is,
a. Payment issues
Sometimes, Indian debit/credit cards get declined for USD transactions, And the currency conversion fees further increases ad costs.
Which can disrupt your ad budget and prove fatal to your business. But, here’s how you can tackle the situation in 3 ways,
➡️ Have a USD enabled Indian card(e.g., HDFC Forex, ICICI Travel Card).
➡️ Set up a US PayPal account(or use a Wise Multi- currency account).
➡️ If you are running ads for US clients, Ask them to add you as an account admin.
b. Ad account restrictions
Meta may flag indian-based accounts running US targeted ads as suspicious, And to have a business verification requires high spend,
Which can totally disrupt your budget.
To resolve this,
➡️ Verify your business manager by submitting documents early.
➡️ Use a US-based virtual address.
➡️ Start with small spends, and gradually as you build trust start to increase your budget.
c. Audience Targeting Mistakes
When you are running ads in the US, There is a high probability of language mismatches, i.e., Hindi ads being shown to US users.
Or these ads being shown to indians users due to poor location settings.
To tackle them, you must,
➡️Target those people who live in the US.
➡️ Exclude the non-US countries in audience settings.
➡️ Use English (US) language settings for better relevance.
d. Time Zone & Ad Scheduling Conflicts
Alongwith wrong location, there’s also a high chance of running ads at the wrong time.
As I told you, due to big location difference, there is an approx. 9 to 12 hours of time difference. And if these ads are shown at wrong time,
It can prove fatal to your business.
To tackle this;
➡️ Schedule ads for US peak hours (8 AM - 10 PM EST).
➡️ Use automated rules to adjust bids during high-converting periods.
e. Legal & Compliance Risks
So when running ads in US,
You can face legal risks like FTC regulations and GDPR/CCPA compliances, Which not only hamper the profitability of your ad campaign, But also get it out from the facebook algorithm.
To prevent yourself from this;- Avoid giving false claims, like some get rich quick.- Add a privacy policy if you are collecting emails/leads.- Check meta’s restricted content policies before launching your ad.
Now, as you know the benefits, challenges and it’s solutions, It’s time to launch your Facebook ads into the US market.
And here’s the exact steps to do so.
Step 1: Objective of your ad
➡️ Start by defining the objective of your ad;
➡️ Are you publishing it for traffic, leads, sales or brand awareness?
➡️ Accordingly, choose the right campaign type.
Step 2: Account setup
When setting up an account,
➡️ Try to use one from the target country (e.g. a US account for international ads) for better currency benefits.
➡️ Avoid mixing multiple countries in one ad set, create separate campaigns for each target location.
Step 3: Campaign Settings
When selecting a perfect campaign,
Ensure these 3 things;
i. The category should align with your business niche.
ii. After that, choose where you will send traffic(website, WhatsApp, calls, etc.)
iii. Select “Number of Clicks” or other relevant goals for better optimization.
Step 4: Budget and Bidding
Budget could be the deciding factor on how your ad performs.
➡️ Start with a lower budget, for example, 10$/day for testing.
After that, if the performance of the ad is good, adjust the bids according to that.
It is often quoted as CPC, and it varies according to different countries.
Step 5: Targeting and Localization
After selecting the campaign and it’s budget,
Set the age, gender, and interests according to your audience to ensure that your ad reaches the correct people.
And,
Ensure that your ad copy is error free and culturally appropriate,
To avoid any controversies and negative feedback.
Step 6: Ad Copy & Links
Once your ad is ready to go,
➡️ Just add a clear and engaging CTA with a direct link to your homepage, product page, or anywhere you want to direct the traffic.
Just avoid redirects and unclarity.
Step 7: Publishing & Monitoring
After you are done with the creative version,
➡️ Just launch the ad in the market.
Your Ads will typically start running within 3 hours. And, then all you need to do is analyze the performance of the ad and refine the targeting.
If you follow these guidelines and steps thoroughly, you can safely and easily upload your ad in USA.
But there are 2 more things you should keep in mind to further avoid problems.
And with that, you are 100% equipped to launch profitable ads in the USA,
And not only earn a huge revenue for your business, but also put yourself much ahead of your competition.
And here’s the best part,
This blog might have saved you months of hard work.
Otherwise you would have worked hard on your business but RTO would have destroyed it all.
So here’s an exclusive offer, if you want to save years of struggle,
I hope this article helps you understand more on which ad will suit your business more, Facebook ads or boosted posts.
If you need or want to learn more about digital marketing in-depth, make sure you subscribe me on YouTube and follow me on Instagram.And if you have any queries, you can mail me at team@wincible.com
Also, I keep giving in-depth insights on digital marketing in my news letter, make sure you join the newsletter because it’s free!!
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.