Proven Instagram Tips to increase followers

Back in 2020, there were 9.6 lakh influencers in India alone, and in the past 4 years, the number has grown to 40 lakh.

And before you think that the market has grown “Saturated” and you don’t stand a chance there, let me tell you,

This couldn’t be further from the truth.

The reason is that in 2023, the influencer industry was worth $23.1 billion, and today it has already grown 3X with a steady growth rate of 20% year by year.

This means there is ample space in the market, and any creator can come in and turn their dreams into reality.

So if you want to become an Instagram influencer and increase your organic presence, there has never been a time better than NOW.

And in this blog, I will give you 4 simple hacks that will uplift your personal brand by a huge margin.

The 4 simple hacks

Hack #1:

Now let's begin with the first point,

I know some creators who have started their content creation journey just 4-5 months ago, and in this short period have reached the astounding amount of 30-35K followers using one simple strategy, i.e.,

Automations.

Now, you must have seen videos where people ask you to comment on a random word with the promise that they will DM you the link.

Now, before you try this yourself, you need a deep understanding of the whole concept of automations, on how people actually use it.

- For example, if I see the video of a creator, 

- and I comment on the word as told, 

- Then I instantly get a DM asking me to follow them to get access to the link.

Now, even though you didn’t follow him before, because of this, you would be tempted to follow them, hence increasing their followers.

Now, what this does is not only bring more engagement for you, but also increases your followers by a huge extent.

Now, in your initial stage of content creation, it is a MUST to implement automations to your content piece, and the tool I would recommend to you is widely proclaimed would be ManyChat.

And using this affiliate link, you can get your first 1000 automations absolutely free.

Although automations seem like a game changer, the fact is, there are some demerits that you might need to know before you go all in, and hence we cover them in the following small section.

Demerits of Automation

Hack #2: 

Hack #3:

The hacks I have told you until now were mostly technical, but what I will tell you right now is purely logical.

And now let me state the obvious,

“If you want to become a content creator, then you have to make sure that you give the audience a strong reason to follow you.”

And in my opinion, “series” is the best way possible.

Let me explain this with an example.

Suppose you start a 10-day series on your account, and none of them perform well, but your day eight does exceptionally good and gets you millions of views.

Now, the person who has seen you on day eight would be compelled to see your previous videos as well.

And hence they will end up consuming too much of your content, increasing the chances of them following you.

On a personal experience, when I started a 10-day series of Facebook ads, I gained 20 million views and 60K followers because people loved that series very much.

and if you are interested in watching that all that series knowledge, condensed in one video;

The only thing I want you to remember is you MUST have a USP in that series, that no one has done before.

Now let's talk about our last pointer.

Hack #4:

And before we begin this secret hack,

You must have noticed that there are only some types of content that work on Instagram.

And they can be summarized into Educational, opinionated, personalized, and trends.

And if you are able to create a mixture of these 4 and base your account around that, then I can 100% guarantee that in the short term, you will get huge success on your personal brand, and let me tell you why!

Suppose I make content on digital marketing, then I can play on trends, implying how I can integrate an ongoing trend on Instagram into my industry, to gain a massive following.

Many educational creators just play on trends; whenever any news or trending thing comes to the market, they just cover it and get high engagement and millions of views, ultimately increasing their followers.

Now, even though capitalizing on trends is awesome, not every day do you get such a chance.

Since trends are once-in-a-while types of things, what you can do is focus on the other 2 types,

1. Educational - educating people on your niche

2. Opinionated - presenting your opinions on different topics.

Kind of what I have done in this blog, where I have mixed both of these streams for a compound effect.

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Now, one big mistake people make is focusing on the educational side of their content more, and not giving their own opinions.

Due to this, people fail to make a personal connection with their audience, because of which tiger engagement usually drops off with time, because they don’t know who you exactly are.

Now, if you try these 4 pointers on Instagram from now, I 100% guarantee you that you will see tremendous growth.

Now let me tell you one more thing, Instagram isn't the only place where video content works,

Because even on platforms like LinkedIn, Twitter, Facebook, and YouTube, all these platforms are equally favourable to video content.

So the best thing you can do is to upload your content on all these platforms to fully utilize your efforts, and see for yourself where your content is most helpful, and try to make it even more helpful for them from next time onwards.

Because helpful content is what builds and strengthens your organic presence, and hence builds a powerful connection with your audience.

I hope this helped! 

Until then, Happy Digital Learning 😍