Meta Ads New AI Update 2025 - Manual Controls Will Soon Fade Out

Hello everyone, Damini here and today we will talk about Meta ads AI updates of 2025,

Because if you haven’t noticed by now, Meta ads are changing.

Strategies that seamlessly worked before will soon be out of date.

And sadly, if you don't evolve, you will be struggling to get even a single lead.

But what exactly is this change I am talking about?

Will it impact your business in a positive or negative light?

Well, in this blog, this is exactly what we are going to talk about.

What Exactly Are The Changes?

So recently, in order to provide more context as to how ad systems are evolving, Meta has provided a new overview of the AI back-end that’s powering its ad targeting process.

If you didn’t knew,

Before meta provided us with two options for ads;

Manual campaign and AI campaigns.

But, with this new update, it is clear that meta is more inclined towards making the ad targeting process fully automated.

For that, meta is merging “advantage + shopping campaigns” and “manual sales campaigns” into a single “advantage + sales campaign.”

And hence the traditional structure of Campaign > Ad Set > Ad will return with an enhanced automation.

Meta also has added a new feature named “Campaign score” that will show you how much your setup aligns with Meta’s recommendations.

The range would be from 0-100, where high scores depict higher chances of better performance.

The options with audience targeting has also changed,

Now you can give input audience criteria(age, interests, custom audience) as suggestions , rather than hard limits,

Hence giving Meta’s AI more flexibility.

➡️ Although you still can do manual campaigning, but meta discourages it,
And claims that it can increase cost by 33%.

Btw, if you further want to decrease the ad costs, 

Some more changes are;

• All platforms/placements can now be adjusted.
• Budget control set at campaign or ad set level.
• Replacement of “tailored leads” with advantage + sales.
• Since there are more objectives like engagement, traffic, there may be an advantage + updates soon.

What Led To This? 

Causing Industry-shaking changes…

These 3 AI powered systems, alongwith improved ad sequencing, ensures that the audience views the most apt ads across Meta.

The traditional aggregated data models used to show more ads to user’s that purchased a product.

For example, if a user bought a smartphone, he would be shown other smartphone ads.

But the recent changes have made the ad learning model so advanced, that if you purchase a smartphone,

You would automatically be shown ads for earphones, phone covers, which are necessary to your purchase.

These changes have improved ad engagement and response,

Hence showing more promotions on the user's feed,

Which proves that Meta’s automated options like Advantage+ are much better at driving results.

But, Is it Worth Trying?

If you have been a manual campaign person,

Who relies on the expertise for your niche and audience,

These changes might seem skeptical, and even threatening for your business. But, various ad experts have been all praises about the virtues of Meta’s AI powered ads,

And in their words,

“It may be worth trying out”,

Because with each passing day, Meta’s ever-evolving targeting tools are becoming more efficient in getting your ads in front of the right audience.

Although it might feel counterintuitive to what we’ve always known, But since AI elements are being trained on actual ad response,

they have become a strong choice as an ad campaign. And you might want to consider them for your next ad campaign.

Next Steps....

And here’s the best part,

This blog might have saved you months of hard work.

Otherwise you would have worked hard on your business but RTO would have destroyed it all.

So here’s an exclusive offer, if you want to save years of struggle,

Until then, Happy Digital Learning 😍