The Ultimate Real Estate Meta Ads Strategy for High-Quality Leads

One of the things that will always remain hot and in demand is real estate, and there’s a deep psychological reason behind it.

We, as human beings, always desire a house for ourselves.

And because of this primal desire, the business of real estate always keeps booming.

And, even if you made one good sale, you would be profitable, and due to this, many people think that running meta ads for real estate is quite easy.

After all, it takes only one client to become a success!

But, this couldn’t be further from the truth.

You see, real estate is a high-ticket industry, and while you might feel that landing at least one client is easy,

You also need to understand that the people who are buying real estate are also making a lifetime decision.

They are skeptical, and hence, closing even one client in the real estate industry is a tough job.

While many think that if we bring 10-12 leads, 1 of them is bound to convert, the reality is that if we even bring 100 leads, it's still a tough battle to convert even 1 of them.

Hence, in this blog, I am about to show you the real estate strategy that works, the process on how it works, and how to use Facebook ads to find quality leads.

And not only ads, but also how to design the whole funnel, so that you can convert your clients in the niche of real estate.

Are meta ads enough?

Now, look, the very basic meaning of real estate is money, and that too

, you require large sums of money from the user in a big amount.

And if you want money in those big sums, then it is very important to create immense trust in them.

And tbh, you can’t create that huge trust just through Facebook ads, so having an organic presence is important,

In fact, it is that important that I would go beyond and argue that if you don’t have a good enough organic presence, then even if you find quality leads, you won’t be able to convert them because of the sole reason that they won’t trust you.

Hence, it is clear that when someone watches your Facebook ads, they will go to your Facebook profile to check your credibility.

By the way, sometimes for unknown reasons, Facebook ads can stop working and that can prove to be a roadblock in your journey, for that I have written a detailed blog with all the possible solutions.

Now the question comes,

How do we build that trust factor with him?

Well, for that, we can do numerous things:

👉 You can publish testimonials for the clients you have worked with in the past.

👉 You can put social proof, which includes your pictures with high-quality individuals.

👉 You can upload information about your latest properties, too.

And these are strong enough sources of credibility that would make people believe that you are a legitimate source,

And would push them to connect with you for further information.

Now, even though it might seem a long process, let me tell you, it’s of absolute importance and can't be compromised with.

And also, you don’t need to be a social media star for doing so; if you have more than 2000 followers on Instagram, it’s more than enough to develop trustworthiness.

But if you are not at all active on Instagram, then there’s no way you can gain trustworthiness.

So, understanding its importance, your very first step should be,

👉 To make an Insta profile and put out your testimonials, social proof, basically everything you can to uplift your credibility factor, so that it's easier to develop trust with new users.

Now, let me tell you my personal example. 

I was searching for real estate in Bhopal, so I searched on Instagram and found a property appealing, and since the owner had a good online presence, I was able to contact them.

Hence, you should build an organic presence so that you can help customers, someone who might be searching for real estate, and with a good online presence,

They would be the easiest clients you would convert.

Also, another way of doing that is having a strong cult-like following. I know that because I grew my brand from 0 to 600K in just 11 months, and if you want to know the strategies, I have created a FREE course on it.

Now, since you have the world-class strategies needed to HAVE an organic presence on Instagram, I will progress by talking about Facebook ads strategy to bring in qualified leads.

➡️ Focus on ad creatives, and make sure you have 3-4 that you can use in multiple places.

➡️ In the first ad creative, we will use it for awareness.

For example, if I want to design an ad creative for a person in Bhopal, I would tell him to:

👉 Go to multiple locations and tell everyone that this is the property for 30 lakhs.

👉 Do this for multiple locations and in the end give a CTA to purchase these properties.

Now, how to run this ad creative in the ad manager?

➡️ ️ Try to create a manual campaign, doesn’t matter even if the budget is 1000-1200.

➡️ The main focus should be to keep the targeting broad, because in this particular stage, we have to reach out to a larger audience to showcase our properties.

➡️ Also, try to target people above 30, because they are generally the ones who are more inclined towards real estate.

Now let me tell you one more thing, not everyone who interacts with your ad will be your qualified lead.

In fact, the main problem in real estate is that you get very bad leads, so to prevent that, you must have a filtration method set up, something we call qualifications.

For example, if you are running an ad, attach a form alongside where you qualify people on various necessary factors.

You can add budget, their choice of estate, what they actually want, and once they are qualified according to your needs, take them to WhatsApp.

Even when you connect with them on WhatsApp, try to qualify them even further, like make it necessary to hop on a call or do a site visit.

The more questions you add, the more filtration of the leads you will see, and the more qualified leads you will get.

Now, let’s talk about how to create a pre-qualification questionnaire for Facebook ads.

➡️ The first most important thing you must keep in mind is that your questionnaire must be multiple-choice questions; it's easier for people to answer.

➡️ Now, we will create a normal lead manual campaign, and then we will go to ad sets, and our conversion location will be instant forms.

➡️ Next, let’s go to the ad sections. Here, what we can do is customize the ad from and the questionnaire.

➡️ Now, when you scroll down, you get the option to create a form an instant form and messenger, and name the form and its type.

👉There’s a new feature called rich creative where you can customize the form as much as you want and add the details you like.

➡️ Now you also need to add an intro, a headline, image of the form. In the end, you can add questions, the budget price, etc.

➡️ Also, in the end, add your privacy policy page and add a CTA about connecting on WhatsApp or Instagram.

➡️ After that, click on upload, and these forms will be visible.

Now there’s a high chance that people might get interested in these ads, yet they don’t take action

In that case, you must have a retargeting campaign.

You shall not focus on everyone in the retargeting campaign. Suppose someone watches for;

👉 20% of the time- Not interested.

👉 50% of the time- Mildly interested.

👉 70% of the time, they are our target audience, have listened to your offer as well as CTA, and these are the ones that need to be focused.

In the retargeting campaign, your ads must showcase different things, they must include offers, discounts,

like if they buy within 7 days, then you will give them a kitchen for free, or a parking spot for free.

Because of all this, the leads will get more attracted, and the urgency will push them further to make a purchase immediately.

Now let’s get back to setting up a retargeting campaign.

1. Ad set

2. Select audience,

3. Create a custom audience,

4. Video ad engagement time select, 75%

5. Retention select (20 days)

And this sequence would ensure that retargeting takes place in the perfect order.

Although the creatives might be different, the process remains the same. Reach your target audience, qualify them, and get them on WhatsApp.

✔️ Your next important step is either to be a salesperson or to have one.

Because the struggle doesn’t end after getting the qualified leads, to convert them, we need a salesperson.

For that, you need to hire a salesperson who can make people around the globe understand your property's uniqueness, benefits, offer, site visit, and tell your amenities, So that it gets cemented in the user’s head that they are getting a lot of features for a lot less, and this is an offer they can’t miss.

Now, either you are the salesperson or hire someone for it, don’t start talking to them about one particular property, and get its site visit.

Instead, first try to understand their intent, what their budget is, although you might have understood it through the form, the personal conversation might give you a better understanding.

After that, arrange 4-5 site visits to make sure they get what would suit them the best.

Now imagine, even after doing this much, having 5-6 visits per month, you still don’t get any conversions.

The best thing you can do at that time is to at least remain connected with them using WhatsApp.

And on a regular basis, keep sharing the new properties, all the new updates, so that in the future, if they want to buy some property, they will come to you, and not someone else.

With these techniques, you are bound to close many clients, and no doubt your ROAS would be very good.

Now, while your ad creation process might be 50%, do remember to have the correct salesperson, because they are going to be the other 50% of your real estate campaign’s success.

Now there are even more strategies on Facebook ads that can make you more money, but the matter of fact is that I can't cover all of them here, so I have created a Facebook ad course,

I have trend and highly profitable Facebook ad strategies that can be implemented in real estate, and they would directly add an extra revenue to your bottom line with minimal effort. If you want to learn more,

Click here to know how people like Muskan, Rahul were able to 3X their revenue using top-tier Facebook strategies.

I hope this helped! 

Until then, Happy Digital Learning 😍