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With each passing moment, the advertising market is undergoing the biggest change it has ever. Even as you read this, new opportunities are replacing the previous ones.
For example, several new agencies are offering only UGC content at astounding rates of 20 to 50 Lacs.
This revolutionary change in advertising has created a big market for UGC Ads.
And in this blog, I will give you a step-by-step action plan on how to use AI to do the heavy lifting for you and create top-tier UGC content.
And before we begin, let me assure you of one thing: you might have never heard of these tools beforehand, so stick till the end of this blog.
Simply put, UGC means user-generated content.
Usually if we create an advertisement, we use a lot of professional lighting, camera and try our level best to make the ad look professional.
But, on the other hand, UGC content is just a form of advertisement where user records their views on the product/service. For example, if I bought a product from someone’s website and uploaded a review video telling my views, it would be called a UGC video.
And while UGC videos are a prominent way of awesome advertising, here's a FREE list of AI tools that can lakhs to your business with 0 extra effort.
Now, you might be thinking, why would customers prefer UGC videos instead of professional, studio-generated advertisements?
Awareness.
People are used to seeing professional-looking videos, and now whenever they see something so polished, they automatically know it's an ad, and their sales guard goes up, i.e. they become more hesitant towards your sales pitch.
However, UGC reverses the whole game.
➡️ It builds a personal connection with the people,
➡️ And they see it less like an ad and more like having a one-on-one conversation with you.
➡️ The only thing you have to make sure of is that you move according to the trends.
Try to build a personal connection with people by aligning your UGC with what’s trending. We will talk more about that in a minute.
Now, let’s focus on which AI tools you can use to create UGC content.
By the way, if you want additional FREE knowledge on increasing sales on your e-commerce website besides using UGC content;
The tool I will tell you about right now is popular in the current market but is heavily underused for making UGC content, It also offers two different methods to create UGC content.
The name of this tool is topview.in. 
Now, let me tell you what makes it the golden tool for UGC content, how it is better than other AI tools.
Usually, other AI tools just give you a generic avatar to hold a product’s generic photo. The reason this tool is better is that it gives you the feature of selecting a personalized avatar.
What you can do here is select a normal avatar, according to your product, and after that you can replace the generic product image with your product image.
This will not only increase personalization but also make the audience more familiar with your product.
Now, when you know why it is better than other AI tools, let me tell you the working of this tool.
✔️ First, you select an avatar, paid or unpaid, according to your product.
✔️ After this, replace with your product image,
✔️ And click on generate,
✔️ Wait till it creates multiple images for you,
✔️And you will be given the option to choose from a section of 3 images showcasing your product placement.
Choose the one that shows your product in the best way possible.
✔️ After that, this tool will convert it into animation,
After your video with your chosen avatar has been created,
Just give it a personalized script, and it will use its AI voice and merge it completely with the image of the product and create perfectly curated UGC content.
Now, even though this tool is great, here’s an alternative option for it.
If you want to create videos from links and materials, You need to have a store on shafi or amazonbusiness.in, where you can create good content, upload your good videos and photos.
It will automatically fetch them, and after that, it will give a concept note.
✔️ For example, if you place an Amazon account, it will collect all the images and videos in one place, after understanding the description of your product, it will accordingly give you the materials you must use.
If you want a detailed tutorial on this tool, you can visit its official website.
✔️ This tool will generate new ideas for scripts of your ad creative. Now you can use your AI avatar and your script together to deliver top-tier UGC content through AI.
But even after using these excellent tools, there are two things you need to make sure that your UGC video comes out good;
As I said, certain rules must be followed regardless of your niche or the tool you use,
✔️ Whatever images/videos of the products you are giving should be of high quality and match your script.
✔️ Although these tools will give you a good script, the best decision would be to give it a personal touch to resonate more with your target audience.
But here’s one more thing you must keep in your mind,
"There is a need to see what trends are going on in the market for UGC content."
And if you have stick till here, here’s another exclusive tool that will change the game for your ads;
Creatify.ai.
➡️ Just sign up on Creatify.ai;
➡️ You will see the option of AI video ads.
➡️ You just click on create now, then it will tell you to add the link to your product,
➡️ You can upload photos or link your Amazon store, and it will fully analyze what your product truly is.
The best thing here is that you get to choose the best ad creative among multiple variations for your video.
If you want to have no risk and want to give your best in your ad creation,
Use tools like 11 labs to generate a voiceover with any country's accent and HeyGen, which will give you an AI-generated avatar.
✔️Just use this avatar,
✔️Put the voiceover of your script,
✔️And within 30 seconds, an AI-generated video will be created for you that you can render for free without any watermarks.
Now, even though there are many video editing platforms available that will edit and provide the video through AI, the best option would be to use mobile platforms like InShot or CapCut and add your products to relevant places and then create UGC content.
The benefit here is that you can give your personal finishing touches to the AI-generated avatar.
These are some "exclusive" methods through which you can create viral UGC content with the ease of AI.
I would again remind you that the best you can do is to give your finishing touches to the outcome UGC to maintain uniqueness.
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.