Facebook Ads For Ecommerce 2025: 20 Strategies For More Sales!

Do you know what’s the best part of Facebook ads? It can get you enormous sales if you do it correctly.

I don’t want to be cheesy, but running an e-commerce business and preparing a really good Facebook ad strategy makes my day every time I do it.

Before we get into the strategies of e-commerce and generating more sales through Facebook ads, I want you to know that if you want to enjoy the process, you don’t always have to think technically. If you focus on being creative with your business and even with your ads, a lot of improvement will be seen within a few weeks.

And I’m not saying this just because I want to, I have personally seen this in the past five years of being into e-commerce and Facebook ads that the more creative you are the better results. You are going to get it in the near future.

You might have seen a lot of your competitors doing amazing in terms of Facebook ads and you’re always wondering what kind of e-commerce Facebook ads strategies they are using and why are you lagging.

Well, you don’t have to worry anymore as this blog will cover the most important things you need to do when you are running an e-commerce business.

Facebook Ads Ecommerce 2025 Strategies

So shall we begin?

1. Having A Pixel

It would be really stupid that you are running Facebook ads to generate sales and you haven’t added a pixel yet. Pixel plays a very important role if you want to generate sales through your website.

Have you ever wondered that you see an ad for a particular brand on day one and on day 6, you see that advertisement again? This is because they are re-targeting you again so that you get converted into a paying customer.

How do they do that? This is because they have integrated their pixel to the website, so it tracks every data of your customer coming to your website and so that you can use that data in the future to target your audience, what customers are doing on your website and you get endless of opportunities to understand how you will take your campaigns forward.

So if you haven’t added Facebook pixel to your website yet, this is your reminder to do it right away.

2. Ad Creatives

I see this a lot of times, but I will still say it. If you are not creating good ad creative for your products, you will rarely get any conversions.

You need to make sure that the ad creative you are showing to your audience is relatable to them and makes them feel trustworthy and authentic at the same time.

Nowadays, you should at least give 50% of your time in deciding what your ad creatives are going to be in each of your campaigns so that this could never be the reason for not getting any conversions.

READ: What Is The Average ROAS Of Facebook Ads?

3. Testing

There are very rare chances that one ad set or one campaign of yours is going to perform excellent all the time. If you are new to running Facebook ads for your e-commerce business, I definitely suggest testing your ads enough to understand what your target audience, and what kind of conversion are you looking at?

Testing plays a very important role in running Facebook ads, without that you will just be spending bucks, where there are no conversions.

For testing, you can either start with a CBO campaign and test your target audience enough to understand, which set or campaign is giving you better results.

4. Targeting

You might have heard a lot of times that in 2025 or in the coming years, targeting is not going to work as much as it used to work before.

But take this, for example, you are a brand that is very specific with what kind of audience you want to target. Do you think brought targeting is going to work there?

Absolutely no! You should be a master in understanding who your audience is and what kind of interest, behavior, and demographic you should target.

If your product is ranged between low to mid-value goods, you should definitely try broad, targeting and specific audience, targeting to understand where Facebook ads are giving you better results.

And if your products are high-value goods, you should be very specific with the targeting, and you should only cater to the people who are interested in buying high-value goods.

5. Video Ads

If you own an e-commerce business right now, having good video ads has become a must. This is because video ads are shown in the format of reels on Instagram and Facebook and people nowadays tend to see more videos rather than watching graphic or carousel ads.

Now I just don’t want you to keep using video ads. There area lot of times when you are creating multiple campaigns. You should make sure that you test all kinds of creatives and understand what kind of ad creatives your audience likes.

Make sure the video ads you use are really relatable to your audience and should not look “too professional” so that it looks like an ad and people tend to skip it.

Also, if you need an in-depth detail on, how should you increase your e-commerce Facebook ads strategy this video is definitely going to help you a lot:

6. Custom Audience

If you already owned an e-commerce business before you started running ads on Facebook, I am hundred percent sure that you have pretty good data of your audience that you can utilize in running Facebook ads.

You can create a custom audience with the data you have in hand so that you don’t have to waste money on testing which audience like your product. You can directly tell Facebook that this is my audience. You should target people similar to that, and you won’t be wasting money anymore.

Make sure you utilize one campaign dedicated to the custom audience so that Facebook has enough data on your audience to give you better results.

If you want to learn how to create a custom audience you can either read this blog or watch this video to understand.

7. Lookalike & Retargeting

There are going to be a lot of times when your audience might add your products to your Cart, Do an initiate checkout, or simply view your product page.

What will you do in such a situation? Will you leave your warm audience as it is? Or will you make any kind of effort to show them your ad again with some kind of discount?

I know what your answer is, and that is what we call re-targeting. You might get a lot of visitors on your website, but there are going to be a lot of people who don’t make up purchases, but you know they are your potential customers. In such situations, you need to run re-targeting ads by creating a look-like or a custom audience and show those people your ad again so that they get converted any time they see it.

Facebook ads are not as easy as it sounds. It requires a lot of time and effort to get everything on track. If you want to seriously learn Facebook ads from scratch my recent master e-book, Will definitely help you navigate Facebook ads for your e-commerce business.

MASTER FACEBOOK ADS

8. Landing Page

You might be confused, why am I talking about your website? Here? A lot of people don’t focus on how their website looks, but having a well-optimized website is one of the major factors in getting good sales through Facebook ads.

Now having a good website means that your product page is properly optimized, your website doesn’t look fake, and customers' journey from choosing the product to purchasing the product is so smooth that you are getting better conversion.

Make sure that your website is fully optimized if you want to get better results through Facebook ads.

ALSO: How Long Does Facebook Ads Take To Start Delivering?

9. Organic Presence

We recently tested two of our clients who are in the same industry and they even have very similar products.

What we did is that we ran ads on both of their accounts and we saw that the client who had a good following and organic presence on social media received much better results on Facebook ads. Then the other client did not focus on building an organic presence.

Nowadays, everyone uses Instagram and Facebook, and if you want to prove your authenticity, you need to build an organic presence, and there are no cuts, buts, or coconuts. You have to do it..

When you have a good organic presence, Facebook automatically detects, what your audience is like, and how it can target your audience in a better way.

10. Funnels!

If you know any big brand, you will see that they have a proper funnel that works in their Facebook ads, and even with their overall marketing.

A funnel is basically a process where you convert your interested audience to paying customers. Now you might be wondering, how do I create a funnel for my e-commerce?

The answer is simple! You have to separate different tire of audience and target them separately. Let me explain how.

Suppose I am your potential customer, I see your ad, I visit your website, I liked the product, I added it to the cart and simply purchased it. These are your direct purchasers who don’t want to go in the funnel and already trust you.

Now suppose I am your potential customer, I see your ad, I visit your website, probably look at your product page, and exit your website due to some issues.

Now again, imagine I see your ad, visit your website, add one or two products tothe Cart, and leave the product in the cart itself.

The people who haven’t made a purchase but visited your website or done some activities in multiple kinds of ways, are your potential customers and you need to create a funnel in order to convert those warm audience to customers.

How do you do that? Let me explain.

11. Offers & Discounts

If you see any e-commerce business running Facebook ads, you will see that they have some kind of offers or promotions on their website or on the ad itself.

This is because offers and discounts entice your audience more to buy your product since that is how human psychology works. If you are directly pitching your product with a particular price versus if you are pitching it with some kind of offers like 60% off, buy one get two free, free shipping, et cetera. You are more likely to get sales.

So make sure your ad creative or your website has a really good discount or offer that entices your audience and converts them into paying customers.

12. Catalogue Ads

When you have already matured Facebook enough about who your audience is, and who you want to target, catalog ads will come to rescue.

These are very basic ads that include all your products in a carousel format and are shown to your audience. if you have your website on Shopify, your catalog will be automatically created, and you can run ads on that.

When you are running re-targeting campaigns or a campaign, where your audience is already aware of you, you can definitely run catalog ads so that your users know what kind of products you have in your store.

13. Placements

You might not see a lot of people talking about this, but I have to do this as it can play a really important role depending upon what kind of products you want to sell.

There is an option in Facebook Ads Manager, where you can select the placement of your ads, which means where you want your ads to be seen.

You get multiple options like the Instagram story, feed, reel section, discover, and more. There are a lot of businesses that heavily operate on Instagram and they don’t need their ads running on Facebook. So you can select it by going to the placement section and selecting all the Facebook placements.

This way, you will be able to run ads where you will get most of your conversions and not waste any money in running ads in the placements where there are no conversions.

14. Upselling

Do you know what is the best way to increase sales in e-commerce? It’s up selling your existing customers. For example, you own a clothing brand and you have 50 customers who have already purchased from you.

Now you have recently launched your new collection, so what you can do is inform those pre-existing 50 customers about your new collection and upsell.

This way, you are not only getting customers by the product from your ads, but you are actually nurturing your pre-existing customers and selling your new products, so they always stay your loyal customers.

15. Competitor's Research

It’s really important to understand what kind of Facebook ads your competitors are running and whether they are getting good results from that or not. It’s really important to do a good research and development of your strategies before jumping into running Facebook ads because your money is at stake!

So you need to make sure that you have done a really good competitor research where you look at their ad creative, ad copies, ad strategy, funnel strategy, and probably implement successful strategy in your Facebook ads.

The best way to do competitor analysis is through meta ads library, which is a free meta tool where you can see all the ads. Your competitors are running and spy them to understand what and where you can do better.

There is one more tool named Minea, which is so far the best tool to spy on any ad creative. Certainly, the tools is but I would definitely suggest you try their free version and see what kind of results it give you. If you want to get Minea with additional discount, make sure to sign up with the link below.

MINEA LINK

16. Good Website

It’s really important to have a good e-commerce website for your business because without that, you won’t be able to get better results. Now you might be wondering where I can create a good e-commerce store, which is optimized and user-friendly.

In my opinion, I have always preferred Shopify as it is very user-friendly and delivers you optimised website. If you also want to subscribe to Shopify, you can sign up with the link below and get an additional discount.

SHOPIFY LINK

17. Product Quality

To be very honest, if the product you are selling is not of good quality, you might sell your products to a limited quantity, and then you won’t be able to scale your business.

Facebook ads is a totally different thing and having a good product is a totally different thing. Before running ads or doing promotions of your business, make sure the quality of your product is top-notch that if someone buys your product, they get a good experience, utilising it and even sharing, it with their friends so that you even start getting word of mouth.

18. Reviews

If you go to big websites who are killing with their sales number, you will see that they will have reviews on their website. You might be wondering why our reviews important?

Well, it’s totally understandable that if you don’t have product reviews or product review with images on your website, there are less chances that your user is going to trust you and give you money.

Your number one goal should be to give your user a good experience and in order to prove that good experience you need to add reviews on your website. There is a Shopify app named judgeme.reviews where you can directly add reviews and increase your trustability.

19. Influencer Marketing

Another good strategy to increase sales of your e-commerce business is to start spending a good amount on influencer marketing. Influencer marketing will give your business multiple kinds of benefits. Let me tell you how.

First of all, you can collaborate with influencers for creating UGC content for your ads, which are definitely killing nowadays. Secondly, when an influencer post anything about your brand, your trust becomes 2X and people tend to buy more from you.

It’s not necessary that you collaborate with influencers with a huge number of following. You can start really small, for example, micro influencers, and talk to them to create content for your products and even use them in your Facebook ad strategy.

20. After Funnel Strategy

Only Facebook ads are not going to give you long-term results for your business. The most important thing of building a brand is to maintain a good relationship with your existing customers. There is something called after funnel strategy, which means when you have pre-existing customers you need to nourish them and keep a good relationship with them so that You are always on their eye and they trust you blindly.

This you can do by starting your own newsletter or staying connected with your audience through various social media platforms like Instagram, Facebook, or you can educate your audience through blogs like I’m doing right now :)

These are some of the methods how you can increase sales if you have an e-commerce business through Facebook ads.

If you are very serious about your business and want to scale your business, my recently launched Facebook ads, e-book will definitely give you an in-depth insight on how the strategies work and what you should do.