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Those days are gone when you need to invest in a shop or a rented space to start your own store. In today's world things have changed, the mindset has shifted!
So! If you are an owner of E-commerce or want to be one then do read this entire article to understand the art behind it. Whatever I'll discuss over here will be my personal experience because I also run my E-commerce store and help others to scale their.
Let's admit it we all are living on our phones and screens and people spend their nights simply scrolling through Instagram, Facebook, and other platforms.
That's why promoting your business on social media platforms is super important. You can save lakhs of rupees on traditional advertisements by simply choosing online advertising platforms such as Meta ads, and Google ads.
You can use social media marketing to increase brand awareness, educate audiences about your product, increase followers, and encourage customers to click through to your website.
You can check a free video below on how to grow on Instagram:
Every renowned E-commerce store has one thing in common and that is its simplicity, make sure your website is easy to navigate, Overall design should clearly indicate the branding, and all the products need to be highlighted in a good way.
Also, the visuals must be high quality to appeal to consumers. In short design, branding, product pages, and checkout pages should be top-notch.
You can check a free video below to understand how to change these things:
Majorly sales part of e-commerce is heavily dependent on paid advertising but not everyone is a master of it, by this I mean let's say you have a Facebook ads expert in your team who manages your campaigns but cannot generate good sales.
The reason is very simple, before you launch an ad right targeting plays a vital role in it. But what do I mean by right targeting? Right targeting consists a groups of people who resonate with your product, their shopping preferences are mostly online, also demographics play a major role when it comes to right targeting.
To sell anything to a new audience requires a certain pathway but not everyone knows about it, take it on yourself how do you purchase anything?
First, you see the awareness ad then you forget then again you see the second ad in which they describe the product and pricing it's when you become impulsive or interested but again you leave the item in the cart.
This is the time when things become interesting again you see the last ad which makes the conversion. So next time when you go live make sure to create a funnel to make your campaign successful.
You can check a free video below to understand funnel in-depth:
Once you get the customer don't ask them to buy your another product again instead focus on nurturing or educating them about your brand and products.
If you want to join my digital marketing newsletter you can find the link below:
Building a community is super important to sell anything organically because you can't always be dependent on paid advertising methods. For example, I run a digital marketing agency and obviously, we have a team of Facebook ads experts who can market my recently launched E-book on Facebook ads.
As of now, we haven't run a single campaign but I have sold more than 1000 copies just because of the community of thousands of people. That's the magic of community!
Big companies like McDonald's came up with this idea to gather multiple items at one place and named it bundle. Same strategy you can use to help your customers, and when the customer feels happy then orders come back to back.
Bundling enables you to sell more and decrease marketing and distribution cost, Instead of marketing individual product bundling helps you to go in a single run with multiple products.
We all love discounted prices and new offers, no matter which business you are in, giving several offers to customers increases engagement and good returns.
If it a season of festivals then start festive offers with high quality ads to make it more appealing. You can take inspiration from big brands like Myntra, amazon or Meesho if you belong to clothing category.
WhatsApp have a open rate of 98% no other methods can come closer to this one whenever we get emails or sms we tend to to ignore it but when somebody pings you on WhatsApp you leave the things aside and open WhatsApp as fast as possible, it seems very personalised even I don't know why!
If you implement these strategies, I am 100% sure you will see a change in your e-commerce store and hike in your sales. Make sure to leave a comment below with the queries you have!
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.