There are no items in your cart
Add More
Add More
| Item Details | Price | ||
|---|---|---|---|
People who are into marketing are always judged by their ROAS, not what brand they wear, XD I am just kidding!
Being a marketer many people ask me this question: what’s the average ROAS for Facebook ads?
Well! The answer is not as straight as you expect it to be because every industry is different so the results would differ but I’ll share my stats & insights with you, which you won’t find anywhere on the internet.
Let me give you a glimpse of how ROAS may vary from industry to industry :
Here is a glimpse of the clothing industry
As you can see in the screenshot above the average ROAS goes between 5 to 7 but on weekdays it shoots up to 8-9.
Also, there are repeat customers from WhatsApp automation that increase sales daily which is not included in the above stats.
Now! Here is a catch, A lot of marketers and agency owners would say that this is the average ROAS for Facebook Ads but it’s not true!
I am going to introduce you to another industry so that you can compare all the differences between the two:
As you can see in the screenshot above, this one is from the footwear industry ROAS is quite higher than the clothing industry which is almost 7-10.
Even if the non-marketer takes a close eye on both the stats he/she can easily tell you the difference. Here the point I am trying to clarify is pretty simple!
The sales game is not only dependent on the Facebook Ads strategy but it also depends on the industry we are into.
In short, if you want to build a brand then start focusing on customer experience rather than just relying on the strategies.
Your ROAS will skyrocket if you focus on the right strategy and customer experience. I have compared the two different industries and their ROAS in which one brand is focusing more on the product and the other one is completely relying on the strategies.
Stop asking the average ROAS and start focusing on the points I have mentioned above, hope everything is crystal clear to you.
I have already made my point throughout the blog but the answer to your question is still blurry.
To answer that I would say the average ROAS can slide between 5-8 in general, but again it depends.
Imagine you own a small online business selling custom-made pillows. You decide to use Facebook ads to reach more customers and set aside a budget of 500 for your advertising campaign.
Throughout the campaign, your ads reach thousands of potential customers, and you end up making 1500 in sales directly from these ads. To find out whether your investment in Facebook ads was worth it, you calculate the ROAS.
In this case, your calculation would be the average ROAS of this business model is 3x now you tell is this considered to be a good ROAS?
Hell yeah, it is a profitable business but in my previous insight, the average ROAS is going up to 5-8. To conclude this I would like you to take a deep look at every other industry and then judge afterwards.
As I have said, being a marketer you’ll be judged by your ROAS, not the brand you wear 😂
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.