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The question you just asked is in-depth in itself, isn't it?
Hi! Damini this side and I have been doing digital marketing for the past 5 years. When I started running Facebook ads, one thing that always bugged me was How long it actually takes for my ads to start delivering.
And that's a valid question, we cannot just keep burning our money without even knowing when we will see the results.
- This space is very dynamic
- You need to be very patient with every skill you are pursuing
Once you have created an ad and published it, Facebook itself takes a couple of hours to make sure that your ad is not violating any of their policies. So, after you have published the ad you need to wait for a few hours until the ad is active.
Usually, if everything is good in your ad, it takes just 1-2 days to start delivering. But, if you are still not seeing any results, keep reading to understand better.
And that's why I mentioned, patience plays a key role in this industry.
Now, the ad is active but still is not delivering, here's what I think might have happened:
You might have waited just a few hours or a day after publishing the ad. That's too quick to analyze why it's not delivering. I need to tell you this, but you need to spend enough amount on a particular ad so it can perform.
If it's been just a day, you don't need to worry, give your ad at least 2-3 days to understand what actually the problem is. What I have personally seen is that people don't give enough time and space to an ad. If it doesn't perform for a day, we just stop it.
Remember, ads are like blooming flowers, if you don't give them enough light and water, they will not convert.
You need to give enough time to an ad to perform. But, the biggest question you will have is when you need to stop an ad and when will you resume an ad. My E-Book "Clicks To Conversions" has all the detailed insights on the same. If you are a beginner in facebook ads, this E-Book is your soulmate, which you can check below"
If you have waited almost for 2-3 days and still your ad is not delivering any results, then there are chances that the ad you have created isn't good. Yes, you heard it! Seems a little harsh, but that's the truth.
We spend 90% of our advertising amount on Facebook ads and a mere 10% on creating ad creative. You need to ask yourself, what does your audience see in your ad? Is your ad creative or what you are doing behind the scenes?
The answer is very obvious, and even you know it! Create an ad that people really want to see and engage with.
Pro Tip: If you ad creative stays bad, your ads will never give you good results in return.
If your ad is still not delivering, the main reason could be wrong targeting. Now, you know your audience much better than me, but you always get tricked by Meta's fancy settings and are not able to target correctly.
Sometimes, we are not reaching our correct audience and if we don't reach them your ads become a waste. You need to make sure whatever targeting you are doing, you need to target the correct audience for your ad to start delivering.
There are so many tools that are available for free to help you find correct targeting options, which you can check below on my youtube and Instagram channel:
If you are a beginner, and you have very little knowledge of how things work, one more reason could be choosing the wrong objective.
See, when you open Facebook ads manager you will see a lot of objectives, like sales, awareness, traffic, leads, and more. If you want sales for your product, and you are running traffic objective ads there are very less chances that it will convert because the objective was totally wrong.
So, make sure to choose your objectives in the very right way.
I have spoken about this in lot of my videos and live as well, facebook ads doesn't work well if you don't test them properly. Because, ultimately you will need to find what audience segment is interested in seeing your ad and what ad creative they are engaging more with.
One of the biggest reason why any of your ads are not giving you results could be not testing the ads. I have even created a detailed Youtube video on ad testing which you can check below.
I hope this helped!!
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.