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The campaign was performing well until it had an amount to spend.
As you can see, the per-purchase cost skyrocketed, as the ad account did not have enough money.
Ever wondered why? The answer to this question is pretty simple a "missing credit card" on the ad account.
For anyone serious about running Facebook Ads, having a credit card linked to your Ads Manager account isn't optional - it's essential. Here's why:
Credit cards work here as petrol, like imagine you're going on a road trip, the fuel tank is full and you don't need to worry about extra miles, similarly, you can adjust your budget and optimize campaigns on the fly. This allows you to run multiple ads without any roadblocks.
By being proactive with your payment information, you avoid unnecessary disruptions. This also makes you free from asking your clients every other day to add funds and just in case both the parties miss it the ads will be dead in No time.
Meta's Ai algorithm trains better when working consistently and over time they become well aware of your product and target audience and the sales become better overtime but when the account's spend goes 0, And later adding the budget back again and resuming the campaign will make the Ai algorithm's think " What if this is a different product and it requires different target audience" and just because of this the ads stop converting well.
Many a times the ads will recover but it might again take a day or two and that extra spend with less sales is obviously a straightforward loss that can't be recovered thus having a consistent flow of money in the ads account is essential.
Always have a backup option by your side, to avoid mishappens. I learned this from girls!
And, a wise man once said precautions are better than cure, just kidding XD Wise men said this twice!Hope this helped you.
DAMINI TRIPATHI
Damini Tripathi, rocking the digital marketing scene for 5 awesome years. Started from scratch, now running my digital marketing agency and creating cool content too. She has been one of the fastest-growing digital marketers on the internet. Damini has also scaled multiple clients from ZERO —> HERO.