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Is Facebook Ads and Meta Ads the same?
access_time 1773397260000 face Durga Dwivedi
Is Facebook Ads and Meta Ads the same? If you have recently started learning digital marketing or running ads for your brand, you have likely heard two terms often: Facebook Ads and Meta Ads. For many beginners, this leads to some confusion. Some marketers confidently say Facebook Ads, while others ...
How much does it cost to start an e-commerce business in India?
access_time 1773129060000 face Pranav P
How much does it cost to start an e-commerce business in India? Starting an e-commerce business in 2026 is easier than ever, but many people still think e-commerce means launching a website and selling products. In reality, running an online store is as complex as running a physical store. An e-comm...
How new targeting works in meta ads
access_time 1764671460000 face Durga Dwivedi
How New Targeting Works In Meta Ads Have you ever tried to launch a campaign on Meta Ads and felt stuck and confused, because the target interest you have always selected is not showing in the options anymore? Or you just tried to exclude an audience category only to realize Meta would not let you d...
Meta Andromeda Era: Where Creatives Rule & Targeting Dies
access_time 1763536020000 face Durga Dwivedi
Meta Andromeda Era: Where Creatives Rule & Targeting Dies If you have ever tried running Meta ads or have been running Meta ads for a while, you have definitely noticed how fast things change in Meta. One day, your campaigns that are giving you the highest ROAS can be turned into zero or crap just a...
How to Improve Your ROAS Enough to Make Your Competitors Jealous!
access_time 1758260640000 face Damini Tripathi
How to Improve Your ROAS Enough to Make Your Competitors Jealous! Most of the businesses I deal with every day come up with the same problem, that their ROAS is very low, and the pattern too is surprisingly the same with most of them. It goes like this: they watch a few videos about running Meta ads...