RTO apps for ecommerce in India Why RTO Became the Biggest Hidden Cost? If you run an e-commerce brand in India, there’s a high chance you'll feel that drowning feeling in your stomach when you open your dashboard and see yet another “Returned to Origin.” That three-letter word RTO has ruined more R...
How New Targeting Works In Meta Ads Have you ever tried to launch a campaign on Meta Ads and felt stuck and confused, because the target interest you have always selected is not showing in the options anymore? Or you just tried to exclude an audience category only to realize Meta would not let you d...
Meta Andromeda Era: Where Creatives Rule & Targeting Dies If you have ever tried running Meta ads or have been running Meta ads for a while, you have definitely noticed how fast things change in Meta. One day, your campaigns that are giving you the highest ROAS can be turned into zero or crap just a...
Facebook Ads Vs Google Ads: Which Delivers Better ROI? Every marketer, entrepreneur, or business owner has faced this one question at least once in their life: Should I spend my money on Facebook Ads or Google Ads? Because both platforms are giants in their own way, and both deliver visible results,...
How to Improve Your ROAS Enough to Make Your Competitors Jealous! Most of the businesses I deal with every day come up with the same problem, that their ROAS is very low, and the pattern too is surprisingly the same with most of them. It goes like this: they watch a few videos about running Meta ads...